The television adaptation, “Witches of East End” has been officially cancelled by Lifetime. The series lasted two seasons and starred Julia Ormond, Rachel Boston, Jenna Dewan Tatum, Madchen Amick, Eric Winter, Daniel DiTomasso and Christian Cooke.
“Witches of East End” is based on the novel series of the same name written by Melissa de la Cruz. It was developed by for television by Maggie Friedman while Fox 21 and 3 Arts produced the series.
Despite starting off on a high note with an average of 3 million viewers, 1.7 million of them in the advertiser-coveted adults 18-49 demo, the show’s second season dropped sharply in viewership. The finale ended with barely more than 1 million in same-day ratings.
Lifetime has officially renewed their supernatural drama, “Witches of East End” for a second season. The show stars Julia Ormond, Mädchen Amick, Jenna Dewan Tatum and Rachel Boston as a family of witches living in the secluded seaside town of East Haven. Season two will begin in 2014.
Rob Sharenow, Executive Vice President and General Manager of Lifetime, said,
“With its great story telling and amazing cast, ‘Witches of East End’ is leading a full-blown witch renaissance. The show’s perfect mix of premium execution with content that is in the zeitgeist is drawing new viewers to Lifetime and we’re very excited to be bringing it back for a second season.”
“Witches of East End” is based on the novel of the same name written by Melissa de la Cruz. It centers on the mysterious Beauchamp family: free-spirited artist Joanna (Ormond) and her two grown daughters, wild-child bartender Freya (Dewan Tatum) and shy librarian Ingrid (Boston), both of whom are unaware that they are gifted (and cursed) with a magical birthright. Freya is recently engaged to the man of her dreams, wealthy playboy Dash Gardiner (Eric Winter), but when she finds herself inexplicably drawn to Dash’s troubled, enigmatic brother Killian (Daniel DiTomasso), bizarre occurrences begin to manifest. Meanwhile, Joanna’s long-estranged sister Wendy (Amick) shows up with a warning that could change the Beauchamps’ fate forever, forcing Joanna to reveal to her daughters they are, indeed, immortal witches who possess great untapped powers.
“Witches of East End” also stars Jason George and Virginia Madsen. The series’ first season will conclude on Sunday, December 15th, at 10:00pm ET/PT. Produced by Fox 21, “Witches of East End” is executive produced by Maggie Friedman, Jonathan Kaplan, Erwin Stoff and Josh Reims. Kaplan also serves as the producing director on the series.
Entertainment Weekly recently unveiled the character posters for the upcoming series, “Witches of East End” from Lifetime. The posters feature Julia Ormond, Mädchen Amick, Jenna Dewan Tatum and Rachel Boston. “Be careful what you witch for.” That is a terrible tagline but these poster are kind of awesome. Continue reading