Abraham Lincoln: Vampire Hunter Viral Marketing

So the marketing department has fired off a few viral things of their own for the upcoming film, Abraham Lincoln: Vampire Hunter. I’m sure the 16th president wasn’t much of a social gamer on Facebook, or much into online ciphers with GPS caching scavenger hunts. What was more within his reach however were parcels delivered by the U.S. Postal Service.

Bound in rope and wrapped in really good stock paper, various websites like Coming Soon and Crave Online received packages containing what seems to be a preserved journal from what we can presume at this point is the late former president of the United States. At least that’s what we hope, and that Lincoln doesn’t stalk the night, living in the hollowed out statue of himself. Included with the monogrammed leather bound journal was a photo of Lincoln’s mother, Nancy Todd Lincoln, and a silver bullet USB drive; possibly made with steampunk technology, everything is powered by steam! When I first saw these images, my immediate reaction was to go, “Who’s Al?” and be annoying about it. It’s got to be a good life when marketing peeps send you free swag like that.

On this stylish USB drive; manufactured in the past but popularized in the coming future where everyone will want one; contains a featurette for the upcoming movie. So it’s a trailer with interspersed commentary from the production crew.

The one thing that really caught my attention was when director Timur Bekmambetov explains that Lincoln was the Batman of his time. I didn’t think of that until now. It all makes sense. Lincoln has a parent he loved dearly, die before his eyes. Check. Lincoln knows that this is a direct result of underworldly elements that believe themselves to be above the law; and humanity. Check. Goes over the edge with control issues by training himself physically and mentally to be the best. Check. Finds specialists to teach him how to be better at it. Check! Vows to rid the world of anymore suffering due to the element that killed his parent. Check! Iconic costume and trappings that everyone can immediately identify. Stovepipe hat on. Axe sharpened. Double check! The white house even has a secret underground bunker, just like the Bat Cave!

The portion then that annoys me is how Tim Burton, producer of this film can say, “It’s an amazing story. I just felt like it’s something I haven’t seen before.” When in fact he has, having directed The Dark Knight himself.

It all ends with the cute joke, “Are you a Patriot or a Vampire?” encouraging viewers to go to the movie’s official Facebook page.  Which reminds me a lot of “You’re either with us, or against us.” No, not said by a unreasonable bully with psychological problems or control issues, but by a former President of the United States of America.

The featurette actually looked better than the official movie trailer itself. I was actually amped watching this and can’t wait to finish reading the book; half-way through right now.

The film is set for release by Twentieth Century Fox on June 22nd, based on the novel of the same name by Seth Grahame-Smith.

You can go to Coming Soon and look at images of their official Abraham Lincoln: Vampire Hunter propaganda here.

Check out the new featurette below.

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