The Super Bowl each year is a huge event in the world of sports as well as the world of advertising. This year’s Super Bowl ad spots showed some new teaser trailers for several highly anticipated big and small screen adaptations that are set to hit theaters and televisions throughout the year. We have rounded them up for you below.
Under The Dome
An upcoming CBS television series based on the novel of the same name by famed writer Stephen King. The first episode was helmed by Niels Arden Oplev, most known for his work on the original The Girl With The Dragon Tattoo. The story tells of a small town in Maine which is cut off from the rest of the world by an invisible dome. With air, food and patience dwindling, societal norms within this town begin to break down.
“Under the Dome” will debut on CBS June 24 at 10/9c.
Oz The Great And Powerful
The Walt Disney Pictures psuedo-adaptation of the classic novel by L. Frank Baum is set to his theaters in 3D, 2D and IMAX 3D theaters on March 8.
Based on the characters and world created in “The Wonderful Wizard of Oz,” the film follows Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, as he is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot–fame and fortune are his for the taking–that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity–and even a bit of wizardry–Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well.
The Walking Dead
Time Warner released three new television spots during the Super Bowl for the upcoming second half of season 3. One of the teasers included a cameo from Norman Reedus who plays fan favorite character Daryl. The last two videos are different versions of the same commercial.
“This campaign uniquely and cleverly captures the spirit of ‘The Walking Dead’ as well as featuring one of the series’ most iconic characters, Daryl Dixon,” said Charlie Collier, President and General Manager of AMC. “We are thrilled to be working with Time Warner Cable to bring fans of ‘The Walking Dead,’ one of television’s most passionate and engaged audiences, even better ways to experience and re-experience the zombie apocalypse.”
World War Z
This (not even close) adaptation of the Max Brooks zombie novel features Brad Pitt, Mireille Enos, Daniella Kertesz, James Badge Dale, Matthew Fox and David Morse. The story revolves around United Nations employee Gerry Lane (Pitt), who traverses the world in a race against time to stop the Zombie pandemic that is toppling armies and governments and threatening to decimate humanity itself.
Iron Man 3
The next installment in the Marvel Cinematic Universe, Walt Disney Pictures and Marvel Studios debuted a 30-second Super Bowl spot for Iron Man 3.
Hitting 3D, 2D and IMAX theaters on May 3, the Shane Black-directed sequel stars Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale, Jon Favreau, Ben Kingsley and Wang Xuequi.
Tony Stark is back and when he finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?