There was a collective geekasm on the internet following the Super Bowl as comic book fans went wild over the slew of commercials aired. For some, waiting for the ads to be released online was more entertaining than the sport itself; I know that I enjoyed watching the over the top commercials.
In the commercial lineup were a number of trailers with never seen before footage and Marvel’s The Avengers did not disappoint. Opening on May 4 in 3D, 2D and IMAX 3D theaters, the film directed by Joss Whedon; Buffy, Angel, Firefly, Serenity, Dr. Horrible’s Sing-Along-Blog, All Things Nerdawesome!; will feature a large list of stars and heroes. There’s Robert Downey Jr. as the Arrogant Iron Man, Chris Evans as Evil Ex… Er… Uhm… I mean Captain America, Mark Ruffalo as the Hulk, Chris Hemsworth as Thor, God of Abs; Scarlett Johansson as the Black Widow; with superpowers of martial arts and using a gun; Jeremy Renner as Hawkeye; Updated to be more like Bullseye but more badass; Tom Hiddleston as the anemic Loki, Stellan Skarsgård as some supporting character from the Thor movie that analyzes the cosmic cube, and Samuel L. Jackson as Nick Fury.
The Avengers team lineup has changed a number of times throughout the ages, but with tie ins from other Marvel movies, I expected; no, wanted; to see Spider-man and Wolverine part of the assembled crew. Spider-man for his wise cracks; doesn’t need alcohol like Stark; and Wolverine for his no-nonsense slice you up attitude. The movie seems to be based on one of Marvel’s many reboots of their comic universes, this one being their Ultimates series.
With the end of movie Easter Eggs for the Avengers related scenes peppered throughout other Marvel superhero movies, the excitement has been building for a long time. I thought it was getting so out of hand; and awesome; that I was sure I was going to see Nick Fury show up at the end of Scott Pilgrim Vs. the World and invite Mister Pilgrim to join the Avengers.
Besides the hype and internet agreement that the trailer delivered the good, it’s the little things about the trailer which makes me want to see the movie. First there’s Tony Stark referring to the Avengers as “Earth’s Mightiest Heroes” which puts the Amazing in Spider-man and Incredible into Hulk. Then there’s Stark wearing a Black Sabbath shirt; I Am Ironman!; playing knifey-spoony with Loki. The best part of the trailer is the protective circle of win made by all the Avengers in a circle crane shot; better than any slow motion shot of the heroes walking in a line over debris and fire.
Check out Marvel’s The Avengers Super Bowl XLVI Commercial (Extended) below: