Tag Archives: The Lorax

Dr. Seuss Adaptation “The Lorax” Wins Box Office

It seems that the new Dr. Suess adaptation, “The Lorax” has surpassed expectation at the box office during its opening weekend. The film took in $70.7 million which also happens to be the biggest opening of 2012 so far (although I’m guessing that will be easily by The Hunger Games) it is also the most ever for Universal animated film. Considering they expected to bring in $40 million, I am pretty sure Universal is ecstatic with the figures.

“The Lorax” was the movie audiences definitely wanted to see. The PG-rated book adaptation from Universal and Illumination Entertainment now stands as the biggest-opening animated family film that is not a sequel. It also comfortably sits as the fourth biggest opening of all time for Universal as well as the biggest opening weekend for a movie based on a Dr. Suess Book.

Until “The Lorax” had hit theaters, the biggest opening weekend of 2012 had been set with “The Vow” which had debuted with $41.2 million. The difference is a little less than $30 million which in of itself is pretty staggering.

Part of the success that comes with family films like “The Lorax” is that larger groups of people tend to go together than any other type of film. Because of this, the numbers tend to be higher.

Universal’s head of distribution said the biggest part of the success of the film is the film itself.  The audience survey company Cinemascore gave it an “A” and the marketing campaign for the film began quite early to bring attention to it. She also stated,

“People said to me, ‘Why not open it in the summer?'” Rocco told TheWrap Sunday morning. “Why not now, when there’s a lack of family films? ‘Journey 2’ is the last one, and it is in its fourth week.”

The marketing campaign was basically flawless, if you ask me. Universal partnered with MANY companies to get their word out and endorsements for the movie. Companies, including Mazda, The Nature Conservancy, IHOP, Pottery Barn, HP and Whole Foods, to promote the film. They also used to eco-friendly message to appeal to the masses.

On opening weekend, “The Lorax” was definitely a family movie. 68% of the audience included children 12 and younger attending with their parents (or guardians). Interestingly though, the movie seems to skew to female audiences with 57% being female on opening weekend and among those who were 13 and older, 63% were female.

The film has only been open a short time but its already made back the money it cost to make it (it cost less than $70 million to make).

Chris Renaud directed the movie, which starred the voices of Danny DeVito, Zac Efron, Taylor Swift, Betty White and Ed Helms. Illumination’s Chris Meledandri produced.

Here are the weekend’s top 10 movies at the domestic box office:
“The Lorax” ($70.7 million)
“Project X” ($20.8 million)
“Act of Valor” ($13.7 million)
“Safe House” ($7.2 million)
“Tyler Perry’s Good Deeds” ($7 million)
“Journey 2: The Mysterious Island” ($6.9 million)
“The Vow” ($6.1 million)
“This Means War” ($5.6 million)
“Ghost Rider: Spirit of Vengeance” ($4.7 million)
“The Artist” ($3.9 million)

You can watch the trailer for “The Lorax” below:

Upcoming Adaptations for March 2012

March 2nd

Dr. Seuss’ The Lorax

Rated: PG

Dr. Seuss’ The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a 12-year-old as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

  • Cast: Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Betty White, Rob Riggle
  • Director: Chris Renaud
  • Genres: Animated, Family

March 9th

John Carter

Rated: PG-13

From Academy Award®–winning filmmaker Andrew Stanton comes ‘John Carter’—a sweeping action-adventure set on the mysterious and exotic planet of Barsoom (Mars). ‘John Carter’ is based on a classic novel by Edgar Rice Burroughs, whose highly imaginative adventures served as inspiration for many filmmakers, both past and present. The film tells the story of war-weary, former military captain John Carter (Taylor Kitsch), who is inexplicably transported to Mars where he becomes reluctantly embroiled in a conflict of epic proportions amongst the inhabitants of the planet, including Tars Tarkas (Willem Dafoe) and the captivating Princess Dejah Thoris (Lynn Collins). In a world on the brink of collapse, Carter rediscovers his humanity when he realizes that the survival of Barsoom and its people rests in his hands.

  • Cast: Taylor Kitsch, Lynn Collins, Samantha Morton, Willem Dafoe, Thomas Haden Church
  • Director: Andrew Stanton
  • Genres: Action/Adventure, Sci-Fi/Fantasy

Salmon fishing in The Yemen

Rated: PG- 13

From the director of Chocolat and the Oscar-winning® screenwriter of Slumdog Millionaire comes the inspirational comedy Salmon Fishing in the Yemen. When Britain’s leading fisheries expert (Ewan McGregor) is approached by a consultant (Emily Blunt) to help realize a sheikh’s (Amr Waked) vision of bringing the sport of fly-fishing to the desert, he immediately thinks the project is both absurd and unachievable. But when the Prime Minister’s overzealous press secretary (Kristin Scott Thomas) latches on to it as a “good will” story, this unlikely team will put it all on the line and embark on an upstream journey of faith and fish to prove the impossible, possible.

  • Cast: Ewan McGregor, Emily Blunt, Kristin Scott Thomas, Amr Waked, Tom Mison
  • Director: Lasse Hallström
  • Genres: Art House/Foreign, Drama, Romance

March 16

Being Flynn 

Rated: R

Nick Flynn (Paul Dano) is a young writer in the midst of trying to define himself. Though he misses his late mother, his father, Jonathan (Robert De Niro) has been out of his life for 18 years. However, when Jonathan is in danger of losing his job and apartment, he reaches out to Nick. Overwhelmed, Nick nonetheless prepares to welcome his father back into his life, but Jonathan quickly disappears again. When Nick later finds the man at a homeless shelter, he has a big decision to make.

  • Cast: Robert De Niro, Paul Dano, Julianne Moore, Olivia Thirlby
  • Director: Paul Weitz
  • Genres: Comedy, Drama

March 23

The Hunger Games

Rated: PG-13

In what was once North America, the Capitol of Panem maintains its hold on its 12 districts by forcing them each to select a boy and a girl, called Tributes, to compete in a nationally televised event called the Hunger Games. Every citizen must watch as the youths fight to the death until only one remains. District 12 Tribute Katniss Everdeen (Jennifer Lawrence) has little to rely on other than her hunting skills and sharp instincts in an arena where she must weigh survival against humanity.

  • Cast: Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Elizabeth Banks, Amandla Stenberg
  • Director: Gary Ross
  • Genres: Action/Adventure, Drama

March 30th

Wrath of the Titans

Rated: PG-13

Sequel to the 2010 remake starring Sam Worthington as Perseus, who was born of a god but raised as a man and sought revenge for the death his family at the hand of Hades (Ralph Fiennes), the vengeful god of the underworld.

  • Cast: Sam Worthington, Liam Neeson, Ralph Fiennes, Danny Huston, Rosamund Pike
  • Director: Jonathan Liebesman
  • Genres: Action/Adventure

Mirror Mirror

Rated: PG

One of the most beloved stories of all time is coming to life in the motion picture event, Mirror Mirror. A fresh and funny retelling of the Snow White legend, Mirror Mirror features breakout star Lily Collins (The Blind Side) as Snow White, a princess in exile, and Oscar®-winner Julia Roberts as the evil Queen who ruthlessly rules her captured kingdom. Seven courageous rebel dwarfs join forces with Snow White as she fights to reclaim her birthright and win her Prince in this magical adventure comedy filled with jealousy, romance, and betrayal that will capture the hearts and imaginations of audiences the world over. The film also stars Armie Hammer (The Social Network) as the Prince, and Nathan Lane (The Birdcage) as the hapless and bungling servant to the Queen.

  • Cast: Julia Roberts, Lily Collins, Armie Hammer, Sean Bean, Nathan Lane, Robert Emms
  • Director: Tarsem Singh
  • Genres: Sci-Fi/Fantasy


Rated: R

Though a misfit among his brainy family members, Massachusetts bouncer Doug Glatt (Seann William Scott) has a knockout punch that lands him a spot on a minor-league Canadian hockey team.

  • Cast: Seann William Scott, Jay Baruchel, Alison Pill, Marc-André Grondin, Kim Coates, Eugene Levy, Liev Schreiber
  • Director: Michael Dowse
  • Genres: Comedy


GCB (formerly titled Good Christian Bitches and then Good Christian Belles) is an American comedy-drama television series created and written by Robert Harling, produced by Darren Star, and starring Kristin Chenoweth, Leslie Bibb,Jennifer Aspen, Miriam Shor, Marisol Nichols and Annie Potts. The series is based on the book Good Christian Bitches by Kim Gatlin.

Debut: March 4th

Network: ABC

The series follows Amanda Vaughn (Leslie Bibb), former high-school “Queen Bitch,” a recently widowed mother of two, who returns to her hometown of Highland Park, Texas, an enclave of Dallas. Formerly rich, Amanda lost everything when her husband was exposed as stealing billions of dollars from investors and died in a car crash with his mistress. She meets the former schoolmates she used to mock: Carlene Cockburn (Kristin Chenoweth), the new “Queen Bitch,”; Sharon Peacham (Jennifer Aspen), who was beautiful in high school and is now heavy and insecure and does the bulk of Carlene’s bidding; glamorous gossip queen Cricket Caruth-Reilly (Miriam Shor), whose husband, Blake (Mark Deklin), is gay; and Heather Cruz (Marisol Nichols), a powerful Dallas real-estate agent.

Amanda and her teenage children move in with her 50-something mother Gigi Stopper (Annie Potts), who tries to influence Amanda’s parenting and style choices, and gives her advice about strategic maneuvering among these women. While Amanda has grown considerably since high school and wants to move on with her life, Carlene and the others still resent Amanda. They don’t believe she’s changed and are out to drive her away.


Dr. Seuss’ The Lorax Trailer Release

The much loved Dr. Seuss children’s book, The Lorax is being made into a feature length animated film from the same people who created, The Despicable Me.

The film follows Ted, a young boy with idealistic tendencies who wants desperately to find the one thing that will win him affection of Audrey the girl of his dreams. To do so, he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

This film is going to have an all star cast: Danny DeVito, Zac Efron, Ed Helms, Betty White and even taylor Swift! It is set to release March 2, 2012, which would have been the 108th birthday of Seuss, who died in 1991 at the age of 87.

I personally CANNOT WAIT for this movie! I loved this book as a young child and I am sure I will love this movie!