The Amazing Spider-Man Oscorp Industries Viral Ad

The viral marketing campaign for Marc Webb’s The Amazing Spider-Man is continuing with a new video featuring Rhys Ifans’ Dr. Curt Connors. In the advertisement-like video, he asks viewers to participate in an Oscorp Industries science program that focuses on reptile genetics.  Oscorp, according to the video, is looking for interns, and the application process began Monday.

See the full video below.

The Twitter account @scaleseeker coordinated a nationwide effort to track sightings of the film’s villain, the Lizard. The coordinates revealed led players to locations in Los Angeles, New York City, Atlanta, Chicago, Salt Lake City, Las Vegas, Phoenix, Austin, Tampa, Minneapolis and New Orleans. At the locations, players discovered packages containing Connor’s shredded lab coat, an Oscorp ID badge and scientific samples of reptilian skin, according to ComingSoon.

Twitter user Sarah Barrow (@dearbuny) posted this photo of a package she found.

Letters listed on each sample unscrambled to form the words “animal dynamics lab,” leading players to a new promotional website for the film.

The Amazing Spider-Man comes to theaters July 3, starring Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Irrfan Khan, Martin Sheen and Sally Field.

You can watch the Oscorp Video below:

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