A few weeks ago the fate of the “Mortal Instruments” film franchise was looking grim. Poor box office performances accompanied with critics panning the film, the studio put the sequel on hold. This week, however, it was announced that the Constantin has decided to push forward with the franchise and begin production on The Mortal Instruments: City of Ashes in 2014.
The sequel is based on the second novel of the same name written by novel series author, Cassandra Clare.
City of Bones starred Lily Collins and Jamie Campbell Bower. It opened to $14 million over its first five-day weekend and grossed about $31 million domestically for Sony/Screen Gems. But the film, which was also critically panned, had a reported $60 million budget, with Sony putting up an estimated $60 million more to promote the film’s release.
Martin Moszkowicz, Constantin Film’s head of film and TV, commented on the decision to move forward.
“The fan response, from the blogosphere and the thousands of mails we have received, has encouraged us to keep going,” Moszkowicz told The Hollywood Reporter. “It’s been overwhelmingly positive, in contrast to some other YA titles.”
He also added that this time around they will learn from the mistakes made with the first film.
“We are analyzing what we did wrong with the first film — particularly with the positioning and marketing — and what changes we have to make. We are working with a great group of people to reposition the franchise [for City of Ashes].”
Currently, the studio will also be looking at the director, Harald Zwart, and what, if any, mistake he made in the style of City of Bones.