AMC Theaters has announced today that they will be holding an all-day Ultimate Marvel Marathon on May 3 in select cities. The event that will start at 11:30 AM, will show five previous movies from Marvel Studios, beginning with Iron Man, the Incredible Hulk, Iron Man 2, Thor, Captain America: The First Avenger, in that order. Mind you that these movies are the ones that Marvel acknowledges as being tied into The Avengers movie. This will culminate towards a midnight showing of The Avengers.
You can watch all six movies as a special movie package for the one time price of $40, that you can purchase now from select AMC theaters.
Boston Common 19 Boston, MA
Burbank 16 Burbank, CA
Downtown Disney 12 Anaheim, CA
Aventura 24 Aventura, FL
Empire 25 New York, NY
Garden State 16 Paramus, NJ
Downtown Disney 24 Lake Buena Vista, FL
Metreon 16 San Francisco, CA
Alderwood 16 Lynnwood, WA
Tysons Corner 16 McLean, VA
Depending on how ticket sales go, I’m sure there will be more theaters announced; AMC says on March 16th; and more tickets will go on sale the same day.
There are several reasons why this is a good and bad idea.
To begin, a person will spend $40 for the honor, nay, the privilege of being the first to watch new super hero movie. This will include a long lineup that begins well before the 11:30AM start time, as hard core fans camp out the night in a line up, all in attempts to jockey for the best seats in the house. You can definitely expect there will be many people in attendance so you will have to be prepared to spend the evening in a cramped busy place.
Yes, like the Rocky Horror Picture show fan base, this movie event will draw in cosplayers. So if you are someone who that might make you uncomfortable, then you might want to stay at home. On the other hand, if you love cosplaying (or at least don’t mind it) then you will probably have a great time here!
Then comes concessions. This is how the theater makes it money back. During the thirteen some odd hours of being cooped in a pig pen like atmosphere, people are going to want to eat. Hopefully there will be unlimited refills on all large sized drinks, because $20 to $30 for popcorn, candy and a drink is a lot of money to be spending. Then again, can you last that long without real food? Woe to the person who sits next to someone who’s smuggled in tin foil wrapped food. The crinkling of bags and foil throughout the theater will drive everyone mad.
The best argument going for why this is a great idea is for the experience and the atmosphere. Somehow the expected camaraderie of what may be a nerd support group is suppose to make the entire experience worthwhile. Who doesn’t love experiencing things like this with others who feel the same as you do? Having others there who are enjoying it as much as you, can make this event even more fun for attendees.
Frankly, the only thing that makes this idea seem bad for me, is that it might be tough being there all day (but anyone who has camped out for a premiere will not find this a problem) and the large crowds of people this is sure to attract. But in the end, true superhero fans and self-proclaimed geeks/nerds will find this a fantastic night and definitely worth the money to attend.
Note: this article was edited and rewritten in certain parts by the editor.